paralluxe creates high-end virtual staging, restyling, and renovation imagery for New York City real estate agents marketing exceptional properties.

Virtual Staging
Virtual Restyling
Virtual Renovating
Case Study 1
Case Study 2
Case Study 3
Case Study 4

Virtual Staging

Transform vacant interiors into polished, fully realized spaces designed for the New York City luxury market

paralluxe uses thoughtfully selected furnishings, art, lighting, and accessories to establish scale, function, and a distinct point of view… helping prospective buyers see more than an empty room. Every space is styled to complement the property’s architecture and position the listing at its best.

Virtual staging services range from $100–150 per image.

Virtual Restyling

Not every property needs to be empty to benefit from a fresh perspective

paralluxe removes dated furnishings, clutter, and visual distractions and replaces them with sophisticated interiors while preserving the property’s existing architecture, finishes, and character. It’s an ideal solution for New York City agents marketing occupied luxury properties that need stronger presentation without suggesting renovations that haven’t actually been made.

Virtual restyling services range from $150–200 per image.

Virtual Renovating

Show buyers the potential that isn’t immediately visible

paralluxe reimagines dated or unfinished interiors with new flooring, wall treatments, cabinetry, fixtures, lighting, and other finishes to demonstrate what a thoughtful renovation could achieve. Designed for New York City properties where location, scale, or architecture may be exceptional but the existing condition isn’t, Virtual Renovating helps agents market not only what a property is today, but what it could become.

Virtual renovating services range from $200–250 per image.

Case Study 1:

226 Lafayette St., Apt. 5E, in Soho, New York

Marketed by Aaron Ramos and Javier Lattanzio at Time Equities, this 3-bedroom, 3-bathroom co-op rented for $24,000 per month in April 2026.

Photographed by Jimi Sweet and virtually-staged by paralluxe.

Case Study 2:

365 Clinton Ave., Apt. 12C, in Clinton Hill, Brooklyn

Marketed by Robyn Rock and Javier Lattanzio at Time Equities, this 3-bedroom, 1-bathroom co-op sold for $1,280,000 in April 2026.

Photographed by Jimi Sweet and virtually-staged by paralluxe.

Case Study 3:

170 Park Row, Apt. 4B, in Civic Center, New York

Marketed by Jean Lo at Cicada, this 2-bedroom, 1-bathroom co-op sold for $1,140,000 in December 2023.

Photographed by Jimi Sweet and virtually-renovated by paralluxe.

Case Study 4:

555 W. 59th St., Apt. 10B, in Lincoln Square, New York

Marketed by Nancy Donahue and Arthur Hung at Keller Williams New York City, this 3-bedroom, 3-bathroom condo rented for $13,500 per month in July 2026.

Photographed by Jimi Sweet and virtually-renovated by paralluxe.